I charged one time.
To remove a fridge from a kitchen. See the problem I think, in my opinion, is when people are getting charged for a service, they come to expect you to do the job flawlessly, without damaging anything (which is perfectly acceptable). And if you do chip the paint on a doorway while squeezing a fridge through it after you had to take the fridge doors off to make it an extra tight fit, you will be expected to fix it.
Now if it's a free service, you can't be expected to be "professional" in every aspect of what you're doing, and people tend to be more forgiving about small stuff.
I always advertise as free pick up. Even if I have to drive 20 miles to pick up a water heater. You hope by doing this (and giving a business card), you are going to be getting a repeat customer.
Even with steel at $60/ton, I still offer free.
To each their own.
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