Customer service and honest dealing are the cornerstones of long term business success. I have been copied and ripped off for years and I am still standing, with out fail the imitators are all long gone ( including 1 large corporation..long story). Check out Alvin Toffler's 5 principals of successful business tactics for the information age ( reread Future Shock, then read War and Anti-War). He addresses intellectual theft brilliantly.