In any situation the market will bear a certain range of pricing. Having just getting started over myself doing cleanouts. I pay labor decently because I demand a pro attitude. You can only price your service according to what you offer. I cannot ask the highest price because I cannot offer the best of everything I try to stay in the middle of the road.
Personally I'm always wary of people who are the cheapest. I've been in the moving industry a long time. I work for the most expensive company and am paid the highest wage. We attract certain cliental, Mainly upscale residential and business moving. They want to pay the expensive costs because to them, its cheaper than dealing with guys that steal or ruin their stuff.
When I can finally venture on my own full time. I hope to be the most expensive one day - only because I can justify it with great service.
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