I do computer recycling only (Well, I take other electronics, but you get the point).
We had an event in our local town (10,000 people or so). We ran radio ads 5x/Day on the major stations, ran newspaper ads for two weeks, and parked our 15' Cube van at the site two days before the event (On top of a small hill near a busy street). The truck parking was free, and got us about 10 people (We asked them all how they found out about us).
We did a town of only 2500 the week before. We only did flyers and newspaper ads. They worked great!
If you can do it, the newspaper seemed to work well for us. Some papers may even let you into the "Free" category.
But, still, seeing your box truck with a giant banner on it is pretty cool!
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