harsas, I don't think I'm comparing apples to oranges. I firmly believe that every dollar you spend with a company is a vote for their product. If they make shoddy products or if their employees are often of little help, I will never buy another thing from that company. If the purchase is over fifty dollars, I spend a few minutes online reading reviews, pros and cons, and customer service information. Chances are, If I have to buy something twice, it's going to cost me a lot more than if I bought it once. Case in point: Cellphone chargers: I bought a thirty dollar shipped, reinforced cord for my smart phone. My wife kept going and buying $19 factory chargers for hers every time one broke until I got her one of the same brand as mine. My cost: $30 Wife's cost: $95 (so pretty much my cost: $125)
If I am dissatisfied with a product I do not buy it again. I don't understand the mentality of going out and repeatedly buying products that are subpar. I don't eat at most fast food places for this very reason. I used to eat the angus burgers at MickeyD's but they apparently weren't making enough profit off of them, so, they quit making them and I quit being a patron at McD's. It's as simple as that to me. I don't think McDonalds will stand the test of time unless they ramp up the quality of their food. I could be over estimating the average joe's standards but I sure hope not.
Companies like Yeti emphasize the value we put on quality products. Are the coolers a bit on the expensive side? Yes, but, they're worth it, and that's why I believe companies like Yeti will stay on top until they reach the point that they too are cutting corners in the name of making a dime.
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