It's been a hard winter and things generally look a bit gloomy this time of year. Most of the businesses in this area lose money till things pick back up again in the spring. Things will start to break free in another 30 - 45 days.
What i would say is .... keep it real. Avoid the trap of "doing more of the same harder " if it's not working for you.
Instead ... step back and make an objective assessment of where you are and where you are headed. If it doesn't look good then change and adapt to the change in your environment. That's how creatures survive & even thrive in an ever changing world.
Any business owner has to be forward looking.
Make the changes today that will be needed in a year or two. That way you're always ahead of the game.
JMHO .... but it looks like we entered the deflationary phase of the recession sometime last fall. There's no telling for sure, but the safest bet might be to assume it will last as long as the inflationary phase ( seven years ).
How have you poised yourself to survive in this new environment ?
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