My take on facebook/social media and how I use it; Other than my business facebook page I have no business presence on facebook. I feel that for my location and for what I do there is very little return from ads and traditional social media marketing on facebook. As an individual on the site I belong to many local groups centered around "rummage sales" "auto" "antiques" and similar activities. This gives me instant, regional specific information on current prices and what folks are looking for. It also identifies people who I can contact that may have access to scrap or salvage opportunities. By being a member of these groups it gives me a link to the person I contact. This is much more effective than an out of the blue contact. Its way better than a cold call. I keep it low key and friendly and sure as hell don't use any "hard selling". I just take advantage of the community. I live in a small rural area so this may not be effective everywhere.
Example: There is an active auto and parts guy on a local automotive facebook group who posts things for sale at least once a week. It is apparent he has access to a lot of parts and vehicles. These are some ways I would contact him over PM not on the message board.
"Congratulations on selling that Nova last week. In your travels if you come across any vehicles you cant sell or don't want to buy let me know. Im always looking for opportunity's even if its just scrap."
" Do you still have those two crown vic parts cars? If you do I would be interested in them for scrap if we can make the numbers work. Just let me know."
Then I would base my next message off of their response.
I have found that instagram is very good at building a reputation with other companies. I regularly interact with artists, wood workers, salvage and scrap folks. This is a good and free way to build up professional contacts in a low key fun manner. Instagram is how I came in contact with buyers for salvaged wood. Plus I just like looking at pictures of rusting metal and people towing vehicles.
I hope this makes sense I am writing it as fast a I can on my lunch break.
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