It is a well known fact that the undecided voters (quite a few actually) make up their mind the week of the elections if not the days before. Whoever gets the last sound bite in that sounds good gets the vote.

Outside of some jewelry few people have much gold, and it amounts to very little of their net worth, so the price of it doesn't realy mean much to them. If you have gold or sell escrap where the price of gold affects you directly you are in the minority of people.