People have no clue what it takes to haul their stuff

Not totally disagreeing with you...but...was your ad specific about any requirements/limits? Can't blame a customer for not knowing what it costs you to remove stuff if you are advertising.

Yes. Very detailed with specific cross streets in my area and what I will and will not haul and what a minimum load is. For example I won't go any where except maybe next door for a dishwasher or water heater. I even went as far as to state what scrap steel actually pays per pound. I actually have people wanting me to buy their scrap.