Ummm .... i've got to disagree some. My impression of sales is that the harder you chase a thing the harder it runs from you. The customers can smell "commission breath" on you from a mile away.
You have to be patient and let them come to you. People have their pride. If you try to bullywrangle them into buying something they will resist you every step of the way. It's like paddling up stream.
On the other hand .... if they think it's their idea they will spend all kinds of money to get the thing they want. You've got the wind at your back and it's an effortless process.
I think it's about remembering your place. The customer is always the boss. You are there to provide service to them.
I'm reminded of the old adage: " You can have just about anything you want .... if you're willing to help enough people get what they want."
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