The guys who run this yard aren't net savvy. As I said in my original post they do just fine on regular old metals, they don't really need to be all cut throat about it. Could they? Sure. Will they? I don't think so.
I handed out some price sheets and business cards at my yard till the owners son decided that he was missing out, and of course he studied computers in collage. He just got done with a week long advertising campaign in all the local papers, and he's only paying .10 lb for anything computer and .02 for other electronics. (no tv/monitors) Things really started drying up after that happened.