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Advertising in the Time of Corona

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    MetalPhil started this thread.
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    Advertising in the Time of Corona

    A word of advice for those doing Google Ads and other online advertising. If your conversion rates are negatively affected by corona (as mine are), I say turn off your campaign automation (for example, "enhanced CPC" or "target CPA"). These algorithms thrive on historical data, which is going to outweigh (and therefore ignore) the new, virus-inflicted data changes for a while, needlessly costing you money. With manual bidding, if you are seasoned at this, you have better control. "My two cents."




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