What do you guys think this would be worth on CL??

A friend of mine wants me to help him sell this on Craigslist List (it was his dad's). Just wondering you guys thought a good starting price would be. I was thinking about $35 (and willing to come down to $25). It measures 26 inches long, 12 inches wide and 15 inches tall. Sort of heavy sucker as well. Looks like some similar on the Sears web site goes for at least a hundred...